Marketing Executive

MAIN DUTIES AND RESPONSIBILITIES                 

  • A self-starter, working closely with the Director of Sales & Marketing, to ensure the successful implementation of various sales promotions for the hotel.
  • The role will involve collaborating with our Group Digital Marketing Team & our on site Hotel team around  digital promotions .
  • Drive seasonal food and beverage Hotel Campaigns while  liaising with our graphic designer for advertising on local platforms.
  • Creation of graphics, promotional material and in-house communications and displays for the hotel
  • Preparing & executing a Social Media calendar for each quarter, while working closely with our Cluster Digital Marketing Manager ensuring its completion
  • Manage the production of traditional marketing collateral ie brochures , print collateral
  • Supporting the DOSM ensuring that the marketing collateral visible in the hotel ie. displays, promotions, general branding & signage are within brand guidelines, and kept to the highest standard
  • Daily management of social engagement and community management
  • Collate content information for hotel website.
  • To have full knowledge of all menus, outlet opening & closing times, and food and beverage services.
  • Schedule and host bi-weekly marketing meeting with our Food & Beverage Manager, to discuss all upcoming events & food & beverage promotions for same.
  • Assist with the creation & implementation of the sales & marketing plan together with administration assistance and reporting for the DOSM
  • Executing “on the day” media requirements.
  • Work with  photographer/videographer including Group Digital Team  on photo needs & set up, coordinating on-site photo shoots.
  • Creation, management of the hotel bedroom information guide and ensure  all material displayed around the hotel  is current.
  • Design of Email Taglines
  • Coordinate & market key event date offerings at the hotel and communicate plan with hotel departments, linking in with digital marketing team.
  • Assist the group MHL Digital Marketing Team with various tasks as asked
  • Ensure website is continuously reviewed and up to date, informing the Digital Marketing team of any changes
  • Industry Awards entry completion on behalf of the hotel
  • Working proactively with our PR company with promotions for local & national media
  • Build relationships with local radio stations & newspapers.
  • Assist Meetings Events Dept in promotion of Meetings / Events & Weddings
  • Create a brand standard template for inhouse printed material including menus.
  • Manage 3rd Party Website content
  • Compile weekly/ monthly  reports at request of DOS
  • Assist DOSM with various tasks as asked

Skills & Experience:

  • 2 years’ previous experience in a sales and marketing support role within the hospitality sector.
  • Experience in working with content management systems and digital agencies.
  • Highly organised, strong team player and ability to work in fast paced environment.
  • Outstanding attention to detail and strong communication & creative skills are essential.
  • Excellent skills in Microsoft Office,
  • Creative flair together with Canva or other graphic design tool essential.

This is a full-time role on-site at the hotel.

 SERVICE STANDARDS

The quality of the services we provide are central to the future success of the Company and vital to earning a loyal customer base.

  • Give a good first impression to the customer by reporting for duty on time and ensuring that you wear the appropriate attire for your role, and that you maintain the highest level of personal and work cleanliness and hygiene.
  • Thorough knowledge of the layout of the building, function rooms, and knowledge of the city and surrounding areas.
  • Complete knowledge of the amenities and services provided in the hotel, including the opening hours of all the F&B outlets and menu offerings.
  • Have a detailed knowledge of room types and be knowledgeable of the requirements for each room.
  • Attend weekly marketing meetings
  • to include a review of procedures and events which warrant special handling and detailed information.
  • Maintain appropriate standards of conduct, dress, uniforms, hygiene, appearance and posture of all departmental employees.
  • Ability to keep all supporting departments informed of necessary information or requests.
  • Communicate in a warm and professional manner on the telephone, via email and face to face using the appropriate language and grammatical standards

 HEALTH & SAFETY

  • To ensure that reasonable care is taken for the health and safety of yourself, your colleagues, customers and any third-party service providers on the premises at all times.
  • To participate in fire drills and any other health and safety training as required by the company and the law.
  • Adhere to all regulations in respect of health and safety, customer safety, fire regulations, licensing laws, Emergency Procedures, byelaws, COOP etc.
  • Full compliance of all aspects of GDPR relating to both employees and guests.
  • Report all breaches of GDPR immediately to hotel management.
  • Report any defects, damage, theft, breakages or hazards to ensure that equipment is functioning and well maintained.
  • Secure the company’s stock and property, and ensure all keys are included in the hotel key system.
  • Ensure that any cleaning and maintenance issues are reported to the appropriate person in accordance with Company procedures.
  • Ensure that to maintain your work area in a clean, tidy and safe manner at all times.
  • Ensure that any incidents or accidents are reported to the relevant Manager and recorded in accordance with the Company Accident Reporting Procedures.
  • Be aware of trained First Aid Team and the location of First Aid equipment.

GENERAL

  • To reflect and enhance the Company’s mission statement and objectives in all activities.
  • Be aware of both environmental concerns and energy conservation throughout your workplace and contribute to waste and energy reduction.
  • To attend and have input at meetings as required.
  • Ensure that all requests and correspondence from colleagues and management are dealt with in a timely and accurate manner.
  • To communicate any relevant information to colleagues and other departments as required.
  • Attend all training courses as assigned to you by management. Be proactive with regards to personal development, highlighting areas of development you are interested in.
  • Value the contribution of others and the benefits of teamwork.
  • Receive and deliver when necessary constructive feedback in a respectful and courteous manner.
  • Assist with training of new team members as required.
  • To work closely with the Management Team to continuously improve standards within the Hotel by embracing and accepting cost efficiencies, new technology, customer service and facility management.
  • Provide assistance at other MHL properties as required.
  • Carry out any other duties as requested by management.
  • Adhere to all regulations in respect of Company policies and procedures as outlined in the Team Member Handbook.
  • Report to Management, on a confidential basis, any activity that could be damaging to employment, customer experience or the Company.

For further information, please contact Anne Callinan, Human Resources Manager anne.callinan@strandlimerick.ie

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