Senior Marketing Executive

Are you an experienced marketing professional looking for a new challenge in the hospitality industry?

Our prestigious hotel, Limerick Strand Hotel, a member of the MHL Collection, is seeking a dynamic and creative Senior Marketing Executive to join our team.

The benefits you will enjoy:

  • Attractive Salary
  • Meals on Duty
  • Free Car Parking on site
  • Educational Assistance Programme
  • Bike to Work Scheme
  • Staff/Family & Friends Discount in all hotel Properties
  • Reduced Use of the Leisure Centre
  • Employee Assistance Programme

The Role:

Digital marketing:

  • Assist with the planning and execution of digital marketing campaigns across various channels.
  • Maintenance and monitoring of hotel website.
  • Content creation, updating and editing of websites information while considering SEO strategy.
  • Monitoring of booking engine content, promotions and special offers.
  • Completion of monthly website audits.
  • Review and audit content on 3rd party websites and OTA’s and ensure that the content is appropriate and adheres to brand guidelines and the hotel standard.
  • Measure performance of digital marketing efforts using web analytics.
  • Creating and reviewing of digital assets.
  • Attending monthly website calls if necessary.
  • Monthly digital marketing reporting.
  • Management and execution of all ezines
  • Organising, managing and growing databases for the hotel ensuring GDPR compliance.
  • Liaise with our website / booking engine provider.
  • Work with photographer/videographer including Group Digital Team on photo and video needs & set up, coordinating on-site photo and video shoots.

Social Media: 

  • Manage & execute the social media content calendar.
  • Content creation, planning and executing.
  • Daily management of social engagement and community management.
  • Actively grow engagement on social media channels.
  • Work with local media for placing hotel advertising

Offline marketing:

  • Assist with the creation and delivery of hotel print collateral and promotional material.
  • Work with external design companies on brief, look and feel of the print material.
  • Research offline advertising opportunities.
  • Hotel product knowledge – opening times, updated menu, event information etc.
  • Operating hotel advertising in-room TV systems and display current offers and information.
  • Industry Awards entry completion on behalf of the hotel.
  • Liaise and communicate with the assigned PR agency.

Teamwork & admin: 

  • A self-starter, working closely with the General Manager & DOS to ensure the successful implementation of various digital and offline marketing sales promotions for the hotel.
  • Working with external digital and creative agencies to ensure all briefs for all creative work adheres to the hotel vision and brand guidelines / tone / language / imagery across all platforms, and timelines and budgets adhered to.
  • Work with the hotel management teams to ensure clear communication, timely completion of the tasks and help deliver the overall marketing plan.
  • Daily completion of the task tracker system.
  • Compile weekly/ monthly Marketing reports at request of General Manager.
  • Use of the system to assist with work flow and activity management.
  • Research and compile data on competitors, customers and key market trends.
  • General administration for Marketing team.

Skills & Experience:

  • 2 years’ previous experience in a marketing support role, preferably within the hospitality sector.
  • Experience in working with content management systems and digital agencies.
  • Highly organised, strong team player and ability to work in fast paced environment.
  • Outstanding attention to detail and strong communication & creative skills are essential.
  • Excellent skills in Microsoft Office
  • Creative flair together with Canva or other graphic design tool essential.

This is a full-time role on-site at the hotel.

Become a part of the team:

The MHL Hotel Collection is a collection of unique and individual hotels in key city and resort locations throughout Ireland. From the bustling city centres of Dublin, Galway and Limerick to an historic estate close to Galway City and Powerscourt Resort in county Wicklow, each of our 14 hotels has its own distinct personality and charm. As unique as our collection is, all our hotels are united in their commitment to delivering exceptional hospitality to all our guests.  This is an exciting opportunity to join an innovative and progressive Irish hotel group.

Skills:
Digital Marketing Microsoft Office Canva Publisher Time Management Organisational Skills Team Player

Benefits:
On site Car Parking Bike To Work Scheme Discounted Rates in our sister properties Meals on duty Discounted rates for our Leisure Centre

Apply:
Use >> THIS LINK to apply.

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