Shannon College of Hotel Management Alumni (SCHM Alumni) is committed to protecting your privacy. This statement explains how we collect and use personal information.

We treat all alumni personal information in accordance with our Data Protection Policy which is explained below.

After graduation, we transfer the names, degree and contact details of all Shannon College graduates from the Student Academic database and create a basic record on our database, which is not shared with any other department or organisation.  


To maintain the currency of our database, we regularly update basic records with details of any contact and links with SCHM since graduation. The information updated in this way might include name, education, date of birth, contact details, and career and further achievements. Our legal basis for processing your data is performing the public functions of the University and/or where applicable the performance of a contract with you

We may also capture information about graduates that is published publicly and append it to records and share it on our website

We may use your personal information to:

  • Invite you to events
  • Provide any services a graduate might request
  • Communicate university developments that we believe might be of interest to you
  • Further our charitable aims, including for fundraising purposes
  • For administration purposes
  • As part of this, we may analyse the personal information we collect to create a profile of graduate interests and preferences so that we can establish contact in the most appropriate way and with the most relevant information. As part of this analysis, we may research the career paths of our alumni.

We take appropriate measures to ensure that the personal information we hold is kept secure, accurate and up-to-date. 

We may need to disclose your information if required by law (for example to government bodies and law enforcement agencies). We will never sell any of your personal information.

If your personal details should change please let us know so that we can update our records.

You have the right to ask for a copy of all the information we hold about you and to have any inaccuracies in your information corrected. If you wish to exercise this right please contact Alumni Office, Shannon College of Hotel Management, Shannon Airport, Co. Clare or email You will be asked to formally prove your ID before your data can be released.

If you have any queries, or wish to restrict data processing or wish to make a complaint or do not want us to contact you, please email or call us on +353 61 712596

Please note, minimal information is always retained to make sure you are not contacted again inadvertently: name, subject, graduation details, student number and date of birth.

Privacy Statement | Legal Information

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